芬麦阿狸儿童探索博物馆 / Ali-themed Funmax Children Exploration Museum
项目将阿狸IP与互动装置有效融合,让孩子们在游戏中学习,为所有家庭创造“新奇百趣的快乐探索空间”。首店于2017.10.28在深圳壹方城开业,开门便迎来100米排队长龙,前三天接待11000人次,销售4200张门票,创造了1,980,000分钟美好亲子时光。持续目前日均接待400余人,进店率高达82%,吸引了大量阿狸粉丝和群众,体验后赢得强烈反响,复购率竟有73%之多。
FUNMAX - EXPO, China's first exploration museum, whose flagship store in Shenzhen opened at the end of October, 2017, covering an area of 3000 square meters, integrating Ali the Fox with interactive devices, which enables children to learn while playing. Its concept is "accompany, exploration, growth". Brand spirit is "FUN and Happiness First". Purpose is to create a new, fancy and interesting exploration space for all families.
In the first three days after opening, amazing data has been achieved. 100-meter-long queue, 4200 tickets sold, 11,000 person-time, 1,980,000 minutes’ parent-child time. This is the socalled “The Legend of Children’s Entertainment”.